Legal information

Terms & Conditions

Effective date: 10/02/2026

Website: Eilipbrews.com

Company: Eilip Limited, company number 16677783

Contact: Admin@eilipbrews.com

1) About these Terms

These Terms apply to your use of our website and any forms or questionnaires we provide, together referred to as the “Site”.

By using the Site or submitting a questionnaire, you agree to these Terms. If you do not agree, please do not use the Site or submit information.

2) Who we are

We are Eilip Limited, a company registered in England and Wales, company number 16677783. We design and develop tea-making products and related services.

3) Using the Site

We may change, suspend or withdraw the Site or any part of it at any time.

You must not misuse the Site, for example by introducing malware, attempting unauthorised access, scraping, or interfering with normal operation.

You are responsible for ensuring that any information you provide is accurate and up to date.

4) Questionnaires and information you submit

Our questionnaires may ask for details such as your name, email address, phone number, organisation if relevant, and answers about your preferences, usage habits, or interest in trials.

Unless we state otherwise, completing a questionnaire does not create a contract to purchase anything.

Please do not include sensitive personal information, for example health information, unless we specifically request it and explain why.

5) Where we get your details from, including social media/advert leads

You may give us your details directly via our Site, or we may receive them when you submit your details through a third-party platform, for example, a social media lead form after clicking one of our adverts.

In those cases, we may receive your contact details, such as your name, email address and phone number, and lead context such as the platform, advert/campaign name or ID, and the time/date you responded.

Third-party platforms operate under their own terms and privacy policies. They may act as separate controllers of your data for their own purposes.

6) How we may contact you by email and phone

We may contact you in two main ways.

A) Service / enquiry follow-ups, non-marketing: If you ask us to contact you, for example requesting information, a quote, a demo, or a trial, we may email or call you to respond and to manage that request.

B) Marketing, updates, product news, promotions: We will only send you marketing emails or texts where we are allowed to do so, typically where you have opted in, unless a specific legal exception applies.

For marketing phone calls, we will only call you where permitted and we will respect your preferences and opt-outs, including relevant “do not call” requirements.

You can opt out at any time by using the unsubscribe link in an email, replying “STOP” where provided, or contacting us at Admin@eilipbrews.com.

If you opt out, we may keep a record of your contact details on a suppression list so we can respect your request not to be contacted for marketing again.

7) Publishing results, anonymised/aggregated only

We may analyse questionnaire responses and publish anonymised and/or aggregated insights, for example: “62% of respondents prefer semi-skimmed milk”.

We will not publish your name, contact details, or anything intended to identify you. We aim to ensure published results are not reasonably likely to identify individuals, including by “jigsaw identification”.

If we ever want to use an identifiable testimonial, quote, photo, or case study, we will ask for your explicit permission first.

8) Third-party links

The Site may contain links to third-party websites. We are not responsible for their content, availability, or privacy practices.

9) Disclaimers

The Site is provided for general information only. We do not guarantee it is accurate, complete, or up to date at all times.

Nothing on the Site constitutes professional advice. If you rely on any information, you do so at your own risk.

10) Privacy and cookies

Our Privacy Notice explains what personal data we collect, how we use it, lawful bases, retention, your rights, and how to contact us.

Our Cookie Notice explains how we use cookies/analytics and how you can control them. Rules on cookies and marketing are set out in UK privacy and e-marketing law and ICO guidance.

11) Limitation of liability

We do not exclude liability where it would be unlawful to do so, including for death or personal injury caused by negligence or fraud.

Subject to that, we are not liable for losses arising from your use of or inability to use the Site, including indirect or consequential losses, loss of profit, loss of business, or loss of data.

12) Changes to these Terms

We may update these Terms from time to time. The latest version will be posted on the Site with the updated effective date.

13) Governing law and jurisdiction

These Terms are governed by the laws of England and Wales. The courts of England and Wales will have jurisdiction over disputes, except where mandatory consumer law in your country of residence requires otherwise.

Privacy Policy

Eilip Limited (“we”, “us” or “our”) is committed to protecting your privacy and handling your personal data transparently and securely.

This Privacy Policy explains how we collect and use personal data when you visit our website, complete our questionnaire(s), register interest, or interact with our ads and communications.

Effective date: 10/02/2026

Last updated: 10/02/2026

Website: eilipbrews.com

1) Contact and questions

If you have questions about this policy or want to exercise your rights, contact us using the details above.

2) What personal data we collect

We may collect the following categories of personal data.

A) Details you provide to us

Identity and contact data: name, email address, phone number, location such as city, and company/organisation if relevant.

Questionnaire data: your answers about tea preferences, usage habits, interest in trials, budgets, workplace/home context, and feedback.

Communication data: messages you send, and our correspondence with you.

B) Data we receive from advertising/lead platforms

If you respond to one of our adverts, for example on social media, or submit a “lead form” on a third-party platform, we may receive your name, email address and phone number, depending on what you provided to that platform, as well as lead context such as the platform/source, campaign or advert identifier/name, and the time/date you responded.

Third-party platforms, such as social media networks, process personal data under their own privacy policies and may act as separate controllers for their own purposes.

C) Data collected automatically when you use our website

Technical data: IP address, device type, browser type/version, operating system, time zone and general approximate location, and other technology identifiers.

Usage data: pages visited, clickstream information, and how you interact with our site and forms.

3) Sensitive data

We do not intend to collect “special category” data, for example health information, through our landing pages or questionnaires. Please do not provide sensitive personal information unless we explicitly request it and explain why.

4) How we use your personal data, purposes and lawful bases

We use your personal data for the purposes below. UK data protection law requires us to have a “lawful basis” for each use.

A) To respond to you and manage enquiries

Purpose: responding to questions, arranging a call, providing requested information, managing your request, for example a product trial.

Lawful basis: our legitimate interests, running our business and responding to requests, and/or steps before entering a contract where you request something like a trial or commercial discussion.

B) Product research and development, questionnaire insights

Purpose: understanding preferences, improving product features, planning pilots/trials, and internal analysis.

Lawful basis: our legitimate interests in developing and improving our products and services.

C) Follow-up contact by email and phone

We may contact you to respond to your request or discuss a trial you asked about as non-marketing follow-ups, and/or to send marketing such as product updates, launch information and offers where permitted.

Lawful basis: legitimate interests or steps before contract for non-marketing follow-ups, and consent or another permitted basis under e-marketing rules for marketing messages where required.

D) Measuring advert effectiveness and improving campaigns

Purpose: understanding which campaigns generate interest, improving targeting, and measuring performance.

Lawful basis: our legitimate interests to market our business effectively. Where this involves non-essential cookies or ad pixels, we rely on cookie consent.

E) Security, fraud prevention, and protecting our website

Purpose: keeping our website safe, preventing abuse, maintaining logs for troubleshooting.

Lawful basis: our legitimate interests and, where applicable, legal obligations.

F) Legal claims and compliance

Purpose: responding to legal requests, establishing, exercising or defending legal claims, and meeting regulatory requirements where applicable.

Lawful basis: legal obligation and/or legitimate interests.

5) Legitimate interests

Where we rely on legitimate interests, we consider and balance our interests against your rights and expectations. You can ask us for more information about this balancing test by contacting us.

6) Marketing preferences, email, SMS, phone

Marketing emails/texts: We will only send you marketing emails/texts when permitted by law. Where required, we will ask for your opt-in consent, for example a tick box. You can unsubscribe at any time using the link in our emails or by contacting us at privacy@eilipbrews.com.

Marketing phone calls: If we carry out marketing calls, we will do so in line with applicable e-marketing rules and respect opt-outs/preferences. You can tell us at any time that you do not want marketing calls.

Suppression lists: If you opt out of marketing, we may keep a minimal record of your details on a suppression list so we can ensure we do not contact you again for marketing.

7) Publishing results, anonymised/aggregated insights

We may publish or share anonymised and/or aggregated insights from questionnaire responses, for example statistics and trends. We do not publish personal identifiers like your name, email, or phone number.

We take steps to avoid publishing results that could reasonably identify individuals, including by combining data points. If we ever want to publish an identifiable quote, testimonial, or case study, we will ask for your permission first.

8) Who we share personal data with

We may share your personal data with trusted third parties who help us operate our website and manage leads, for example website hosting and infrastructure providers, form/questionnaire tools, CRM and database tools, email sending/marketing platforms, analytics and advertising partners where applicable and usually subject to cookie choices, professional advisers, and law enforcement or regulators where we are required to do so.

We require service providers to protect your data and only process it on our instructions.

9) International transfers

Some of our service providers may store or process data outside the UK. Where personal data is transferred internationally, we ensure appropriate safeguards are in place, such as transfers to countries recognised as providing adequate protection, or contractual safeguards approved for UK use, for example UK IDTA or the UK Addendum to EU Standard Contractual Clauses, plus additional measures where needed.

10) Cookies and similar technologies

We use cookies and similar technologies. We do not currently use cookies for tracking/advertising.

Some essential cookies may be set by our hosting/provider or embedded tools, for example video or forms.

If we introduce cookies in the future, we’ll update this policy and, where required, ask for consent.

11) How long we keep your data, retention

We keep personal data only as long as necessary for the purposes described above.

Typical retention periods include enquiries and questionnaire leads not converted to customers/trials for up to 36 months after last interaction, then deleted or anonymised; trial/pilot discussions for up to 5 years after last contact; marketing subscription data until you unsubscribe/withdraw consent, plus suppression list records as needed; and analytics data up to 36 months depending on analytics settings.

We may retain data longer where required for legal, accounting, or dispute-resolution purposes.

12) Your rights

You have rights over your personal data, including access, rectification, erasure, restriction, objection, data portability, and withdrawal of consent where we rely on consent.

To exercise your rights, contact us at privacy@eilipbrews.com. We may need to verify your identity.

13) Complaints

If you have concerns, please contact us first and we’ll try to resolve them.

You can also complain to the UK supervisory authority: Information Commissioner’s Office ICO, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF. Telephone: 0303 123 1113.

14) Security

We use appropriate technical and organisational measures to protect personal data, such as access controls, encryption where appropriate, and least-privilege access. No method of transmission over the internet is completely secure, but we work to protect your information.

15) Children

Our website and questionnaires are not intended for children. If you believe a child has provided personal data to us, please contact us and we will take appropriate steps.

16) Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on our website and change the “Last updated” date above.